It is connected. It is a state of potentiality. It Is What It Is.

With a 15-year history in constructing fine quality and premium fabrics It Is What It Is delivers a new range of apparel for 2017 that is fresh and individual. IIWII garments are connected not just as accessories or as a union of hoodie and joggers, but by an ethos of unique and effortless style driven by a sense of adventure, seamless design and innovative thinking. Featuring original sweatshirts and joggers, detailed hoodies and tees, alongside highly distinctive accessories, the newest IIWII collection launches here soon.

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