With a 15-year history in constructing fine quality and premium fabrics It Is What It Is delivers a new range of apparel for 2017 that is fresh and individual. IIWII garments are connected not just as accessories or as a union of hoodie and joggers, but by an ethos of unique and effortless style driven by a sense of adventure, seamless design and innovative thinking. Featuring original sweatshirts and joggers, detailed hoodies and tees, alongside highly distinctive accessories, the newest IIWII collection launches here at the end of February.
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